Re-imagining the way we approach haircare.
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Refresh your haircolor.

Collection list

prep
I'M A COOL GIRL , TRANSFORM FEADED HAIR COOL
brunette
STAY GOLDEN, HELPS MAINTAIN AND ADD GOLDEN TO A HAIR
blonde
GLOSS TRANSFORMATION
clear

Featured collection

The It Girl Bundle shampoo and conditioner bottles with yellow caps laying in water, emphasizing luxury hair care. THE IT GIRL BUNDLE
THE IT GIRL BUNDLE
$60.00
No Shade Dry Shampoo with broad spectrum sun protection 30
$28.00
IT GIRL WASH
IT GIRL WASH
$32.00